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Optimize. Scale. Profit.
Welcome to Xcel Trading Company
Welcome to Xcel Trading Company, a professional wholesaler and distributor with a focus on e-commerce and expertise in improving our brand-partners' product listings to increase sales.
We aim to be your resourceful trading partners - let us help take your business to new heights!

Who we are
Our Background
We are a small business headquartered in San Diego, CA, with a dedicated team of experts with experience with Amazon, Sales/Negotiation, Project Management, and Business Process Improvement.
What we do
Our Day-to-Day
We work directly with brands and distributors to resell products via improved listings on e-commerce platforms such as Amazon, in a convenient, professional, and responsible manner.

San Diego Skyline Night
San Diego Skyline Night

San Diego Balboa Park
San Diego Balboa Park

Ocean View San Diego
Ocean View San Diego

San Diego Skyline Night
San Diego Skyline Night
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Why work with us?
Our Expertise and Work Ethic
Unlike our competitors, who are primarily focused on taking a piece of the existing profit and business, with little consideration for the success of their business partners, we focus on our business partners first and foremost.
It is our belief that we are here to help bring value to your business, and that we make our money from ”increasing the size of the pie”, by making things as convenient as possible, and by developing long-term business relationships, rather than cutting into the existing "pie".

Our Value-Add Approach

Responsive and Reliable Partnership
General challenges and operational "surprises" are an unavoidable part of the e-commerce business.
Unresponsive or unreliable vendors and business partners only make things more frustrating - leaving you asking "How hard is it to answer an email, even if you don't have an immediate solution?"
Communication is key, and we make it a priority in our business.

Superior Inventory Management
Inconsistent inventory management means too much, or not enough, product stock.
No product stock means leaving money on the table. Too much product stock means locking up too much capital.
Our approach of closely tracking sales and communicating with business partners on production timelines means you can focus on developing your business while we handle retail.

Product Listing Analysis and Improvement
What influences a customer to buy? What distinguishes your product from your competitors?
A lot of the time, sales conversion depends on the polish of your product listing. Can a customer see themselves using the product?
We help analyze listings to identify simple improvements which can improve sales - lifestyle photos, better descriptive text, and keyword analysis.
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